Unlock Your Sales Potential
Welcome to My "Sales Help" Section.
In this section I have included sales articles that are designed to help you ramp-up your company's sales results.
Overview
I offer a wide range of coaching services to help businesses thrive, including social media marketing, selling skills and sales process development and, and more.
Creating prospect awareness
Your First Sales Action: Create Awareness
Creating prospect awareness is crucial for any business aiming to expand its customer base and increase sales. To effectively generate awareness, a business must implement a strategic marketing plan that engages potential customers and communicates the value of its products and services.
First, businesses should leverage social media platforms. Regularly posting engaging content on platforms like Facebook, Instagram, and LinkedIn helps to reach a broader audience and build a community around the brand.
Second, invest in search engine optimization (SEO). By optimizing their website for search engines, businesses can ensure that potential customers find them when searching for relevant products or services online.
Third, utilize email marketing campaigns. Sending targeted emails to potential prospects keeps them informed about new products, promotions, and updates, fostering a relationship and keeping the brand top-of-mind.
Finally, participate in industry events and trade shows. These events offer opportunities to showcase products and services directly to potential customers, allowing for immediate feedback and building personal connections.
By implementing these key actions, businesses can effectively raise prospect awareness and drive growth.growth.
Understanding Your target customer
Are You Hunting Elephants, Rabbits or Roadkill?
Successful selling, like hunting requires that you have a clear idea of what you are hunting. In selling, that called your Target Customer.
A target customer, also known as a target audience, is a specific group of consumers most likely to be interested in a company's products or services. Identifying this group is essential for any business because it allows for the creation of tailored marketing strategies that resonate with those most likely to convert into paying customers.
Understanding the target customer involves analyzing various demographic, geographic, psychographic, and behavioral factors to create a detailed customer profile.
To clearly identify their target customers, businesses should first conduct market research. This includes surveys, focus groups, and analyzing existing customer data to gather insights into potential customers' preferences, needs, and behaviors.
Second, analyze competitors. By understanding who competitors are targeting and identifying gaps in the market, businesses can find opportunities to differentiate themselves and appeal to underserved segments.
Third, create customer personas. These are detailed, fictional representations of the ideal customer based on research data, helping to humanize the target audience and guide marketing efforts.
Fourth, utilize analytics tools. Tools like Google Analytics and social media insights provide valuable data on who is visiting the website, engaging with content, and converting, allowing for continuous refinement of the target customer profile.
By taking these actions, businesses can precisely identify their target customers, leading to more effective marketing strategies and ultimately, higher conversion rates and customer loyalty.
social media marketing tips
The Basics of Social Media Marketing
The internet and social media have become one of the key tools for communicating business products and services to customers. It allows businesses to maximize brand awareness, build relationships, drive website traffic, and sell products and services. It involves fully understanding your Ideal Customer’s problems, creating quality content that engages that customer and encourages them to act.
Top 6 Written Sales Conversation Tips
1. Match the “Media Platform” to your Target Customer
2. Start with your ad or content post with your Target Customer’s problem. Introduce it early in the conversation to get their attention
3. Focus more on educating and informing your Target Customer rather than selling a product or service
4. Share a story or example of how others struggled with a similar problem
5. Offer customer a “desirable but low threshold” offer (free book, assessment tool, video, webinar) to get them to your "Landing Page" or website.
6. Give clear instructions on how customer can obtain the “low threshold” offer
7. Promptly deliver the "low threshold" offer you promise and follow that up with additional helpful and informative emails.
Using LinkedIn EffectiVely
The Ultimate LinkedIn Messaging Guide by Daniel Disney
LinkedIn has become one of the essential marketing and sales tools for businesses looking to expand their customer base. In 2023, Daniel Disney authored a book entitled, "The Ultimate LinkedIn Messaging Guide." Here are the top 5 tips in his book...
- Personalize Your Messages: Tailor each message to the individual recipient. Mention mutual connections, shared interests, or specific details from their profile to show that you have taken the time to understand who they are.
- Keep It Concise: Respect the recipient’s time by keeping your messages brief and to the point. Highlight the most important information and avoid long, drawn-out introductions or explanations.
- Provide Value: Offer something of value to the recipient, whether it’s insightful content, a helpful resource, or a genuine offer of assistance. Make sure your message is beneficial to them and not just a sales pitch.
- Include a Clear Call to Action: Be clear about what you want the recipient to do next. Whether it’s scheduling a call, downloading a resource, or connecting further, a clear and direct call to action helps guide the recipient towards the desired outcome.
- Follow Up Thoughtfully: If you don’t receive a response, follow up in a considerate manner. Space out your follow-ups appropriately and always add value in each subsequent message. Persistence is important, but it should never come across as pushy or intrusive.